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Monsieur Alain MARTIN
Expert
101, rue de Prony
75017 PARIS
Monsieur Jean-Luc DUMONT
Expert
15, rue Beaujon
75008 PARIS
Paris Court of Appeal
Judgment of 9 December 1998 - RG 1998 / 14119
SEBOL
v.
MAC DONALD ' S FRANCE
Minutes of expert meeting no. 2
on 11 May 1999 at 3.00 pm
These minutes contain neither conclusion nor opinion of the experts. Their
sole purpose is to take stock of the statements exchanged and the documents
examined.
If the parties note any clerical errors in these minutes, they should point them out,
as the report may reproduce them in whole or in part.
1. PERSONS PRESENT
• Maître CLEMENT, Counsel for the Appellant
• Mr COLLORAFI, Appellant
• Ms DE BORDA, Legal Director representing the Respondent
• Mr LE BOURDONNEC,
Financial Consulting Manager representing
the Respondent
• Maître LELOUP, Counsel for the Respondent
• Ms MAZIERES-VICECONTI, Legal Manager representing
the Respondent
• Mr DUMONT, Expert
• Mr MARTIN, Expert
• Mr FENARD, Experts' assistant
FRAMEWORK OF THE EXPERT MEETING
The purpose of this second expert meeting was to discuss the
elements of response to the questions put to the experts, to hear the parties
on their statements and to take stock of the additional information useful to
the experts to carry out their assignment. At the end of the session, the
next important dates of the expert examination were specified (see §4).
CONDUCT OF THE EXPERT MEETING
The experts go through the questions put to them and discuss
with the parties the elements used to answer them. These discussions
allow the parties to provide the experts with useful clarifications for
their understanding of the questions.
The main points noted are set out below, question by
question.
It should first be recalled that questions numbered 1 to 4
concern the period prior to 1 July 1997 (a date corresponding
approximately
to
the opening of the Antibes-Ouest and
Vallauris restaurants) whereas those numbered 5 to 10 concern the period
after 1 July 1997. Thus, in order to answer the first four
questions, the analyses must consider, for 1997, a period of 6 months,
running from 1 January to 30 June.
Question 1
• state "whether, if Mr COLLORAFI had halved his salary in 1995 and 1996
and had left in the current account all or part of the
dividends received in those years, in the company SEBOL and if, in the
company B et O (the Court having no information on the
salaries possibly received by Mr COLLORAFI and his wife
from that company) he had made a contribution to the current account in 1997,
this would not have enabled these two companies to reach the annual
break-even point, which is the turnover that balances
the operation, in 1996 and 1997,"
• To answer this question, it is necessary to carry out
restatements of B. COLLORAFI's salary and dividends. The
amounts used for salaries and dividends in 1995, 1996 and
1997 are confirmed by the parties.
Question 2
• "state whether the amendment to the contract of the aforementioned company B et O was made
at the right time or too late and was sufficient if Mr COLLORAFI reduced his
salary in the company B et O, if he in fact received any from that company,"
• A discussion arose on the royalty policy of MAC
DONALD'S. An increase is noted in the minimum royalty
due in B&O compared with that due in SEBOL. The
representatives of MAC DONALD'S specify, in this respect, that the minimum royalty
is directly linked to the cost of MAC DONALD'S's investment and that this is much higher for "Antibes Nord"
(B&O) than for
"Carrefour shopping centre" (SEBOL). It is
also specified that the objective of this royalty policy is a
return on investment, for the operator, of 30 to 40%, and for MAC
DONALD'S, of 20%.
The financial provisions of the lease-management agreement (*location-gérance*)
concluded between B&O and MAC DONALD'S, before and after the amendment, are
recalled. They give rise to no particular comments from the
parties.
Question 3
• state "whether the opening of the "Antibes-Nord" restaurant made it possible to partially transfer
fixed costs from the company SEBOL to the company B et O
as Mr GANDUR asserts in his annual report drawn up at the
request of Mr COLLORAFI (see page 24);"
• A discussion took place on the trend in SEBOL's fixed costs,
from 1995 to 1997, based on Mr GANDUR's report, on the table
attached to Maître CLEMENT's submission no. 1 as an element of response to the third
question, and on a supplementary table which redefines administrative
expenses in relation to the previous table (appendix no. 190 to
Maître CLEMENT's submission no. 3).
In his report, Mr GANDUR notes a saving in fixed costs
between 1995 and 1996, and between 1995 and 1997, which breaks down as follows:
Total fixed cost saving
compared with 1995
Saving attributable to the opening
of Quick
Saving attributable to the opening
of Antibes Nord and Ouest, and of
Vallauris
The table presenting these amounts is shown on page 23 of Mr GANDUR's report.
The table attached to Maître CLEMENT's submission no. 1 shows the trend in
fixed costs from 1993 to 1998, in SEBOL, B&O (from 1996) and
LES PINS (from 1997), and on a consolidated basis from 1996.
The analysis of this table raises a question concerning the
trend in the item "manager salaries", between 1995 and 1996 and between
1996 and 1997. It appears that, in certain years, this item includes the salary
of the crew members. B. COLLORAFI is asked to provide clarifications
on this point.
The table shown in exhibit 190 appended to Maître CLEMENT's third
submission takes up the previous table as regards the
trend in administrative costs alone, including in these costs the fixed
costs that were previously allocated to non-controllable fixed
costs.
B. COLLORAFI presents the details of the administrative costs incurred
by the management of the three restaurants concerned, assesses the amounts and
compares the total amount obtained with the salary he was receiving. Moreover,
MAC DONALD'S answers the experts that the administrative costs observed on average among franchisees amount to
420 KF per year.
In view of these analyses, a certain number of clarifications prove
necessary for the experts to carry out their investigations and
answer this third question. It is therefore necessary to obtain
additional information on:
• the trend in the item "manager salaries and social security contributions",
• the nature of the costs saved when a second
restaurant was opened.
Moreover, since this question concerns the period
prior to 31 July 1997, B. COLLORAFI is asked to
break down the 1997 accounts over the first 6 months of the year, so
as to be able to analyse the trend in SEBOL's fixed costs in 1997
taking into account only the impact of the opening of Antibes Nord
(B&O).
Question 4
• "That finally the said court-appointed experts will be invited to present a
summary of the operation of the companies SEBOL and B et O
considered as an economic unit owing to the common interest of the
parties in seeing them operate as such for the period concerned;"
› This summary question gives rise to no particular comments.
Question a
• state "whether the new "Antibes-Ouest" restaurant was viable in itself
or whether, since the company MC DONALD'S opened it at the same time as that
of Vallauris, which is no coincidence but shows that it had
envisaged a "synergy" between these two restaurants, its profitability had not
been assessed a priori within an "Antibes-Ouest"
"Vallauris" whole, the lease-management of which the company MC DONALD'S, contrary to what
seems to have been its forecasts, entrusted to two different
persons, - the "Antibes-Ouest" restaurant being merely the complement of the
"locomotive" Vallauris;".
• The discussion around this question seems to clarify the situation:
• the results of Vallauris are worse than those of Antibes Ouest,
• independently of any judgment on the viability of Antibes Ouest, the
two parties agree that the award of Vallauris to
Mr COLLORAFI would not have changed
the
financial situation of
Antibes Ouest.
Question 6
• state "whether, given the financial situation of the "Carrefour"
- "Antibes Nord" group and the fact that Mr COLLORAFI claimed he could not
finance the "Straight licence" contract for Antibes-Ouest, the company
Mc DONALD'S gave Mr COLLORAFI a "poisoned gift",
as he seems to claim, or whether on the contrary it wished to
give him an additional chance to pull through;"
• The previous discussions (see question 5) lead the parties to state
that Antibes Ouest was not a "poisoned gift". B. COLLORAFI
specifies that he does not dispute the usefulness, for MAC DONALD'S, of opening
Antibes Ouest but it seemed natural to him that its operation be entrusted
to him, as well as that of Vallauris, since these two
restaurants were located in his catchment area.
Question 7
• "Considering that the experts must give their opinion on the consistency of
the overall financial management of Mr COLLORAFI in the three companies
until 1 January 1998;".
• A discussion took place on the comparison of B. COLLORAFI's management
with that of the company MAR on the one hand, and with that of the
average of franchisees on the other. Two tables illustrating these
comparisons had been sent to the experts in Maître
LELOUP's submission of 16 April 1999 (appendices E1 and E2).
Complementing the points already addressed in response to question
3, question 7 reopens the discussion on administrative costs and
on the levels of profit after controllable expenses (PAC) of the restaurants
managed by B. COLLORAFI.
It is moreover recalled that the administrative costs recorded by the
average of lease-managers amount to approximately 420 KF per year.
B. COLLORAFI puts into perspective the results of the company MAR for the 2nd
half of 1998 by indicating that MAC DONALD'S benefited from a
drop in the cost of its raw materials and an increase in the selling prices
of its products. The supplement to his third submission that Maître
CLEMENT sends to the experts and to Maître LELOUP at the start of the
meeting deals in particular with this point.
The comments made otherwise by the parties on this question
are set out in their submissions.
Question 8
i "Considering that the experts will give their opinion on the accounts of the
companies SEBOL, B et O and LES PINS, between 1 January 1998 and 10
June 1998, the date of their eviction;".
• This question calls for no particular remarks. The discussions
held on this question, which concern in particular administrative
costs, are set out in the parties' submissions.
Question 9
• "Considering that, on the other hand, the experts must give their opinion on
another assertion contained in the document:
"Objective No. 3": make the Restaurants profitable
With the spreading of administrative costs over several restaurants,
we will reduce administrative costs".
"...; that in other words, the experts must state whether the increase in the
cumulative royalties of the three restaurants could be offset by the
reduction in their administrative costs;".
• Apart from the remarks on administrative costs mentioned when
analysing the tables in Mr GANDUR's report, this question
prompts no other comments from the parties.
Question 10
• "Considering finally that in this application document of the companies
SEBOL and B&O, Mr COLLORAFI announced as one of his
four objectives:
"Objective No. 2: Increase in turnover
Our current concern is to increase turnover very quickly
in order to reach the minimum break-even thresholds";
That consequently the company Mc DONALD'S must explain according to what precise
calculations it thought that by awarding the "Antibes-Ouest" restaurant to
Mr Collorafi, it would enable him to reach his "objective no. 2"".
• This question, which it is for the company MAC DONALD'S to
answer, gives rise to no particular comments.
EXPERT EXAMINATION DOCUMENTS
Documents handed over at the meeting
• The experts give the parties a copy of the request for an additional
deposit, dated 22 March 1999, which they sent to
the Paris Court of Appeal.
• Maître CLEMENT, counsel for the Appellants, gives the experts and
Maître LELOUP an appendix to submission no. 3, dated 11 May 1999.
Documents requested
For the Appellant:
» The monthly income statements of the companies SEBOL, B&0 and LES PINS
and consolidated, for the year 1997, in the format of the tables
prepared by Mr GANDUR (see question 3).
› The clarifications relating to the item "manager salaries and social security
contributions" (see question 3: Mr GANDUR's tables).
For the parties:
› All clarifications useful to the experts in assessing B. COLLORAFI's
financial management such as the nature of the fixed costs saved when a
second restaurant was opened, the amount of the salary and administrative
costs of the average lease-managers, etc.
CONTINUATION AND PROCEDURE OF THE EXPERT OPERATIONS
On the delivery to the parties of a first preliminary expert report
The experts inform the parties that they are awaiting from the Court the order
for the deposit of the additional fee in order to continue
the expert work.
Nevertheless, on the probable assumption of an order at the end of May and of a
deposit by the parties as soon as possible, it is agreed to
send the parties a first preliminary report by 15 June 1999.
The experts received a submission from Maître CLEMENT, dated 3 June 1999, which provides some
of the clarifications requested from Mr COLLORAFI at the expert meeting.
On the third expert meeting
Insofar as the 15 June deadline can be met, the experts and
the parties present jointly agree to convene a third
expert meeting in order to hear the parties on the first preliminary
expert report on:
Thursday 15 July 1999 at 3.00 pm,
101, rue de Prony
75017 - Paris
On the delivery to the parties of a second preliminary expert report
Following the third expert meeting, it is planned to send the
parties a second preliminary expert report by 25 July 1999.
On the fourth expert meeting
The experts and the parties present jointly agree to convene
a fourth expert meeting in order to hear the parties on the
second preliminary expert report on:
Wednesday 8 September 1999 at 3.00 pm,
101, rue de Prony
75017 - Paris
On the request for an extension of time
The experts, in agreement with the parties, will request an extension of the
time limit for filing their report, in order to allow the parties to express
any observations they may have on the second expert report.?
Paris, 9 June 1999
For the experts, one of them,
Jean-Luc DUMONT
Financial Expert at the Paris Court of Appeal
The experts sent the Court, on 17 May 1999, a request for an extension of the
time limit, to file the report on 25 October 1999.
A fax from Maître CLEMENT, dated 7 June 1999, informing the experts of the
meeting convened by the Pre-trial Judge (Conseiller de la mise en état) on 7 June, indicates that the Court
has extended the time limit for filing the report to 30 September 1999.
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