Collo vs McDo

Press · 4 Sep 1995

Le Figaro Économie — openings drive hiring

Le Figaro Économie: McDonald's multiplies openings in France — more than sixty in 1995 — and is hiring accordingly.

Type
Press article
Date
4 Sep 1995

Summary

Press sheet

Le Figaro Économie — 4 September 1995

“Restaurants: openings set the pace of hiring” · sector article (fast food / employment).

Summary

Back-to-work overview of employment in fast food: the chains hire at the pace of their openings. McDonald's dominates by far — more than 60 openings in France over the year, around thirty more planned by December, hence the recruitment of around a hundred assistant managers. Burger King (8 restaurants) and Pizza Hut (around thirty) trail far behind.

Key figures

  • McDonald's: more than 60 openings in France in 1995, ~30 more before the end of the year.
  • ~100 assistant manager positions to fill.
  • Burger King: 8 restaurants opened; Pizza Hut: ~30.

Significance for the case file

Background document: it establishes, in the national press, McDonald's pace of expansion in France in 1995 — the very year in which its competitor Quick set up in Antibes and the “economic war” began for Collorafi.

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McDonald's Le Figaro Economy | Monday 4 September 1995 estauration: openings set the pace of mbauches The sector has always been ~, permanent recruitment and tte rentrée will take place under the same banner. Professionals are hiring on a large scale for two main reasons: firstly, the extreme staff turnover rate has to be made up, which, even if it has fallen in recent months, still remains at a high level and, secondly, teams have to be reinforced when restaurants open. For the year 1995 has been marked by a certain dyna- mism: Burger King has so far opened eight restau- rants and plans, by the end of the year, to open four or five more. For its part, Pizza Hut has of people for had a prosperous year 1995 assistant manager posts, Pizza Hut planning to since the group has opened recruit about fifty about thirty restaurants. staff so that they Four or five should become future unit man- follow by the end of the year. agers. But it is McDonald's that keeps up the highest pace: more than sixty Beginners restaurant openings in or experienced France over the year. About thirty remain to be As regards Bistro opened until Romain, the next three months the end of the year, which brings should see the arrival of 40 to about the recruitment of a hundred 50 new recruits. people for assistant manager posts. These hirings concern Because openings bring in their wake young graduates at recruitments: Burger King bac + 2 to bac + 3 level, should hire by the with or without experience; end of the year some twenty the latter having to be related to the sector. Thus Bistro Romain prefers applications from people with experience in themed restaurants or traditional restaurants rather than institutional catering which does not have the same working rhythms. At Burger King, experience can come from restaurants as well as from mass retail. Certain posts also concern the head offices of these companies even if they do not represent the bulk of the volume of hiring. Thus, McDonald's intends to recruit five people for its head office at the start of the new season for jobs as varied as marketing (assistant product manager), accounting, construction (construction engineer) and the quatte. restaurant units, the es sential for recruiters es étier: flexible hours avail during public holidays t les fins de semain thine intensit aux heures d

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