Press · 4 Sep 1995
Le Figaro Économie — openings drive hiring
Le Figaro Économie: McDonald's multiplies openings in France — more than sixty in 1995 — and is hiring accordingly.
- Type
- Press article
- Date
- 4 Sep 1995
Summary
Press sheet
Le Figaro Économie — 4 September 1995
“Restaurants: openings set the pace of hiring” · sector article (fast food / employment).
Summary
Back-to-work overview of employment in fast food: the chains hire at the pace of their openings. McDonald's dominates by far — more than 60 openings in France over the year, around thirty more planned by December, hence the recruitment of around a hundred assistant managers. Burger King (8 restaurants) and Pizza Hut (around thirty) trail far behind.
Key figures
- McDonald's: more than 60 openings in France in 1995, ~30 more before the end of the year.
- ~100 assistant manager positions to fill.
- Burger King: 8 restaurants opened; Pizza Hut: ~30.
Significance for the case file
Background document: it establishes, in the national press, McDonald's pace of expansion in France in 1995 — the very year in which its competitor Quick set up in Antibes and the “economic war” began for Collorafi.
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