Collo vs McDo

Legal concepts

“McJob”

A word that entered the dictionaries to describe a low-skilled, low-paid job with no prospects. McDonald's asked for its removal; the dictionaries refused.

In brief

  • The term appeared in the American press as early as 1986: Amitai Etzioni, The Washington Post, 24 August 1986.
  • Popularised by Douglas Coupland's novel Generation X (1991), which defines it as a “low-pay, low-prestige, low-dignity, low-benefit, no-future job”.
  • Entered Merriam-Webster's Collegiate Dictionary in 2003, and the Oxford English Dictionary.
  • McDonald's publicly asked for the definition to be revised. Both dictionaries refused, citing their descriptive rather than prescriptive role.

The debate concerns the very nature of a dictionary. Merriam-Webster and the Oxford English Dictionary are descriptive works: they record the attested usage of a word, they do not prescribe it and pass no judgement on its accuracy. Removing an entry because it displeases the party it refers to would amount to changing profession.

The company's position is also understandable: it disputes the description of its jobs that the word conveys, and highlights its employees' internal career paths.

No court has been seised. The word remains in the dictionaries.

Sources

External sources.

  1. McJob — Merriam-Webster
  2. McDonald's seeks to redefine 'McJob' (20 March 2007) — The Guardian

Where this comes up in the case file

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