Collo vs McDo

Institutions

The EUIPO

The European Union's trade mark office, in Alicante. It registers marks — and it can revoke them, at the request of anyone.

In brief

  • European Union agency based in Alicante (Spain). Opened in 1994 under the name OHIM; renamed EUIPO on 23 March 2016.
  • Manages the European Union trade mark (EUTM), which is unitary in character: it has effect throughout the Union. Duration: ten years, renewable.
  • Its cancellation division rules at first instance on applications for revocation and invalidity.
  • Any natural or legal person may apply for revocation of a trade mark: no particular interest in bringing proceedings is required (Art. 63 of Regulation 2017/1001).
  • Appeals against its decisions lie to its boards of appeal, then to the General Court of the European Union.

The EUIPO is an administrative body, not a court — but its decisions have considerable legal effects, and they are adversarial: each party produces its documents, and the office decides.

The most striking feature of its regime is how open the revocation action is: anyone can apply for a registered trade mark to be revoked for non-use. There is no need to be a competitor, nor to demonstrate any harm. This is what allowed an Irish chain of around a hundred restaurants to mount a frontal challenge to the European registration of the best-known trade mark in the world — and to bring part of it down.

Sources

External sources.

  1. Regulation (EU) 2017/1001 on the European Union trade mark — EUR-Lex
  2. EUIPO — official website — European Union Intellectual Property Office

Where this comes up in the case file

Other glossary entries — Institutions

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